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Doctoral dissertation: Strategic orientations, market-based capabilities and business performance: The moderating effect of business context

Tuesday 19. June 12:00 - Tuesday 19. June 2012 14:00
Location: Runeberginkatu 22-24, 00100, Helsinki, FI

The doctoral dissertation of Matti Jaakkola (M.Sc. Techn.) Strategic orientations, market-based capabilities and business performance: The moderating effect of business context in the subject area of marketing will be examined on Tuesday, 19 June at 12 pm at the Aalto University School of Economics (Chydenia, Stora Enso Hall, 3rd floor, Runeberginkatu 22-24).

Professor John Cadogan (Loughborough University) and Senior lecturer John Rudd (Aston Business School) will act as oppponents and Professor Kristian Möller will act as custos.