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Doctoral dissertation: Configurational explanation of marketing outcomes: a fuzzy-set qualitative comparative analysis approach

Friday 27. April 12:00 - Friday 27. April 2012 14:00
location: Runeberginkatu 14-16, 00100, Helsinki, FI

The doctoral dissertation of Antti Vassisen (M.Sc. (Tech.)) Configurational explanation of marketing outcomes: a fuzzy-set qualitative comparative analysis approach in the subject area of marketing will be examined at Aalto University School of Economics on Friday 27 April 2012 (Main Building, Assembly Hall, Runeberginkatu 14-16).

Honorary Professor, PhD Ian Wilkinson (University of Sydney) will act as opponent and Professor Henrikki Tikkanen as custos.

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